Maximizing Seller Communication and Market Awareness

A crucial step in maintaining strong relationships with sellers is ensuring that you have scheduled follow-up calls after they receive automated Seller Reports from Scenic Connect. These reports are distributed on the 1st and 15th of each month. If you launch a listing 2-3 days before either of these dates, the seller report may be delayed until the next cycle due to the time required for data to populate. Being aware of this allows you to take proactive steps—manually sending the report and scheduling a video call to discuss the insights with your seller.

Leveraging Scenic Connect for Showings and Feedback

Ensure that all showings are logged in Scenic Connect as they are requested and updated with feedback. This data will automatically populate in the seller report, providing your client with real-time insights into their listing's performance. Additionally, reviewing market data specific to the property can help assess market activity in relation to the listing’s performance. This comparison can guide pricing adjustments and marketing strategies.

Using Listing Collections in FlexMLS

Consider creating a listing collection in FlexMLS that includes comparable properties used for pricing decisions, as well as other active comparable listings. Monitoring these properties allows you to track their performance and gather valuable market insights. Regularly reaching out to the listing agents of these properties, especially when you notice changes, can provide additional context to share with your seller.

For example, keeping an eye on pending listings and contacting their agents to ask who else showed the property can offer leads on interested buyers. If a showing agent has not yet visited your listing, a proactive call to inform them about your property could generate additional interest.

By implementing these practices, agents can stay ahead of market trends, provide valuable insights to their sellers, and facilitate informed decision-making to optimize listing performance.