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Will Maberry

will@scenicsir.com

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Office Appearance

Published March 1st, 2025 by Will Maberry

Our offices serve as a key marketing tool and shape the public’s perception of our company. To maintain a professional, welcoming environment, team members must do their part to keep the offices neat and clean. While a weekly cleaning service is provided, daily upkeep is a shared responsibility. The reception area should always be tidy and inviting

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Google Drive for Desktop

Published September 20th, 2024 by Will Maberry

Click here to watch a 04:31 video demo.

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Step 3: Conduct Property Preview

Published April 5th, 2023 by Will Maberry

Before departing for the property preview, print the Ninja Selling Listing Consultation Step 1 Worksheet, the Property Features Guide and the appropriate MLS Input Form. These can be found in Google Drive > Shared Drives > Listing Presentation Materials. Make sure you have a pen and a clipboard on you. We also recommend you take a laser distan

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Helpjuice

Published September 20th, 2024 by Will Maberry

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Market Report Emails

Published September 26th, 2024 by Will Maberry

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LoopNet

Published September 20th, 2024 by Will Maberry

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Ease

Published September 20th, 2024 by Will Maberry

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Recommended Reading

Published September 26th, 2024 by Will Maberry

Title Author 7 Levels of Communication Michael Maher All I Really Need to Know I Learned in Kindergarten Robert Fulghum Becoming a Sales Pro Tom Hopkins Compound Effect Darren Hardy Crush It! Gary Vaynerchuk David & Goliath Malcolm Gladwell Delivering Happiness Tony Hsieh Drive Daniel Pink Emotional Intelligence 2.0 Bradberry & Greaves Enthu

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Unlimited IT Support

Published September 20th, 2024 by Will Maberry

Scenic Sotheby's International Realty established an exclusive unlimited IT support program for its team members with Chuck Stacey and 30A Nerds. This optional, though highly-recommended service is $30 per month and is billed to you through Scenic Connect. The service includes: Unlimited time and waived trip fees. Remote and onsite support options.

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Coming Soon Best Fit Lead Emails

Published January 30th, 2023 by Will Maberry

The upcoming listings that a lead matches with in BoomTown are based on their search habits and property views. The e-Alerts are a great way to shape those search habits and property views by directing them only to those properties they tell you they're interested in, but that doesn't always stop leads from searching for and viewing other properties

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Buyer Process Flowchart

Published July 19th, 2023 by Will Maberry

Your browser does not support HTML5 video.

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Activate Forewarn

Published September 20th, 2024 by Will Maberry

Forewarn is a risk assessment due diligence tool that analyzes billions of data points and provides its users with the ability to mitigate risks by verifying identities and validating information provided by potential customers, using just a phone number. Florida Association of Realtors provides its members access to Forewarn at no additional charge

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Agency Relationships

Published February 26th, 2025 by Will Maberry

​In Florida, real estate agents are presumed to operate as transaction brokers by default, providing limited representation to both parties without fiduciary duties, unless a different relationship is established in writing. Regulations mandate that agents have a written agreement with buyers before touring properties. Understanding Buyer-Brokerage

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Performance Reviews & Termination Policy

Published March 1st, 2025 by Will Maberry

Staff Performance Reviews Conducted annually, with periodic check-ins as needed. Evaluations are based on job performance, goal achievement, teamwork, and compliance with company policies. Constructive feedback and performance improvement plans (PIPs) may be issued when necessary. Agent Performance Expectations Independent agents are evaluated based

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Break Rooms

Published March 1st, 2025 by Will Maberry

Each office has a kitchen or break room equipped with a microwave, toaster oven, coffee maker, refrigerator, and sink with a garbage disposal. To keep these spaces clean and welcoming for everyone: Clean up after yourself, including wiping spills and messes. Wash and put away any dishes you or your clients use. Do not store personal dishes in the ki

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Niche Magazine Emails

Published September 26th, 2024 by Will Maberry

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Referrals

Published February 28th, 2025 by Will Maberry

When the office receives a lead by phone or email from a buyer or seller seeking an agent, the Referral Coordinator will assign it based on the agent’s completion of the Referral Opt-In and Area Preferences form and the lead’s specific needs. Sotheby’s International Realty Referral Program Agents must opt in to receive referral lead assignments from

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Alys Beach Open House Guidelines

Published October 13th, 2023 by Will Maberry

Please see below recently updated and amended policies regarding holding Open Houses for any property listed for sale in Alys Beach. Open Houses at Alys Beach are limited to the hours of 10 am and 2 pm on Tuesdays and Saturdays only. Moving forward, all brokers and agents with listings in Alys Beach wishing to host an Open House must submit a form a

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Group Health Insurance Eligibility and Enrollment

Published November 10th, 2025 by Will Maberry

Scenic Sotheby’s International Realty offers eligible team members the opportunity to participate in our group health insurance plans. Eligibility and Initial Enrollment Newly affiliated team members become eligible to enroll in our group health coverage on the first day of the month following their first 60 days with the company. Once eligible, tea

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Office Hours Policy

Published March 1st, 2025 by Will Maberry

All employees are expected to adhere to the company’s standard office hours. Any modifications to these hours, including remote work arrangements or flexible scheduling, must be approved by management.

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Gmail for Desktop

Published September 20th, 2024 by Will Maberry

Click here to watch this 06:19 video demo.

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Lead Deconfliction

Published February 27th, 2025 by Will Maberry

BoomTown Lead Management and Deconfliction BoomTown, our customer relationship management (CRM) tool, restricts each email address to a single login and primary lead profile across the company. To prevent duplicate entries, agents should first enter the email address into the search bar at the top of the BoomTown page before manually adding a new le

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ListTrac

Published September 20th, 2024 by Will Maberry

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Dedicated Workstations

Published March 1st, 2025 by Will Maberry

Flexible Workstation Options To provide flexibility, unassigned drop-in workstations are available at each office. This allows team members to work from the location that best fits their schedule. However, a dedicated workstation may be available at your home office if you meet the earnings qualifications outlined below. Earnings Requirements for a

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Offering Bonus Compensation

Published November 8th, 2023 by Will Maberry

The following information has been provided by Mary “Molly” Brannon Hudson, Esq., Hudson Law, PA. Unfortunately, bonus compensation may be one of those odd situations in which perhaps the best advice is to do nothing. I know that sounds crazy, so let me explain. I understand that in offering a bonus, the Seller is attempting to incentivize the Selli

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Step 9: Track Your Business

Published September 26th, 2024 by Will Maberry

Click here to watch a 15:14 instructional video.

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Google Calendar App for iPhone

Published September 20th, 2024 by Will Maberry

Click here to watch a 02:18 video demo.

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Identify Coming Soon Listing

Published April 7th, 2023 by Will Maberry

Did you receive a reply to a coming soon email sent on your behalf through BoomTown? Do you need help figuring out what listing they would like more information about? We intentionally leave out the listing address and list price in our coming soon best fit lead emails sent through BoomTown. But, you can figure out what listing the email refers to b

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Resubscribe Leads

Published February 9th, 2024 by Will Maberry

Did one of your leads in BoomTown mistakenly opt-out of receiving emails and/or e-Alerts? Were you transferred a lead that had opted-out of receiving emails from the previously-assigned agent, who wants to receive them from you? Leads have the ability to adjust their email and e-Alert subscription statuses on their own, but unless you're dealing wit

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Client Interaction Policy

Published March 1st, 2025 by Will Maberry

Employees must maintain a professional, courteous, and respectful demeanor in all client interactions, whether in person, over the phone, or via digital communication. Employees should follow company guidelines for client service, ensuring clear, concise, and helpful communication. Any client concerns must be documented and escalated to management.

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Drop-In Workstations

Published March 1st, 2025 by Will Maberry

Monet Spaces are shared, unassigned work areas available in all our offices. These spaces operate on a first-come, first-served basis and are designed for temporary or occasional use. To maintain a clean and efficient workspace, please follow these guidelines: Do not leave personal belongings in Monet Spaces. Avoid personalizing any workstation. Mos

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Google Drive App for iPhone

Published September 20th, 2024 by Will Maberry

Click here to watch a 02:22 video demo.

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Leadership Council

Published February 9th, 2023 by Will Maberry

As our company grows, it is vitally important that our culture remain intimate. In 2018, our leadership council was formed. Consisting of seven peer-elected team members who serve as a steering committee, they weigh in on decisions affecting our agents involving such topics as policy, collective marketing, recruit evaluation and philanthropic involv

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List of All HQs

Published December 20th, 2022 by Will Maberry

R&D Centers Address Description London, UK Small R&D Center Belgrade, Serbia Global R&D Center – HQ HQs Address Description Miami, Florida Global HQ Santiago, Chile LATAM HQ Sales & Support Centers Address Description Casablanca, Morocco EMEA Sales & Support  Belgrade, Serbia EMA Support 

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BoomTown Goal Achievement Standards

Published February 16th, 2025 by Will Maberry

All agents are eligible to participate in the organic lead flow at no charge by achieving our standards each week. If you do not meet one or more of our goal achievement standards, your organic lead flow will be paused for one week at which time the lead flow will resume if all goals are met the following week. Our goal achievement standards are: Us

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Revalidate Invalid Email Addresses

Published March 6th, 2023 by Will Maberry

Is your lead's email address marked as invalid in BoomTown, even though you've confirmed with your lead that it is, in fact, a valid email address? If you answered yes to this question, the solution may be as simple as opening a support ticket with BoomTown. BoomTown attempts to verify email addresses in three ways: When a lead initially registers o

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Step 1: Understand Company Goals

Published September 26th, 2024 by Will Maberry

Each October, we hold a company-wide strategic planning event called Blueprint. All agents and agent admins are encouraged to attend. During this event, we focus on goal setting for the following year. Our wildly important goal (WIG) for the company is to achieve 20% market share from Destin to Rosemary Beach. In order to achieve this goal, our tact

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Step 4: Use the Sales Goal Worksheet

Published September 26th, 2024 by Will Maberry

Click here to watch a 12:45 instructional video.

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Company Change Announcement Video

Published November 8th, 2024 by Will Maberry

Video is an especially effective method for delivering exciting updates to your customers, and not much tops announcing your affiliation with Scenic Sotheby's International Realty. We recommend recording this video using BombBomb, and allowing our team to send it out on your behalf via BoomTown. There are two recording methods that can be leveraged

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Textel

Published September 20th, 2024 by Will Maberry

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Communication Policy

Published March 1st, 2025 by Will Maberry

Employees must use company communication tools (email, messaging platforms, phones) professionally and responsibly. Personal use should be kept to a minimum and should not interfere with work responsibilities. Employees should use professional language in all written communication. Internal and external emails must comply with the company’s branding

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Printers

Published March 1st, 2025 by Will Maberry

Our offices are equipped with identical multifunction printers that can print in color, scan documents to email, and make copies. Each office has at least one of these devices, with larger offices having two or more. To ensure smooth operation and accessibility for all team members, please follow these guidelines when using the printers: General Use

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Step 7: Use the Prospecting Tracker

Published September 26th, 2024 by Will Maberry

Click here to watch a 05:38 instructional video.

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Zapier

Published September 20th, 2024 by Will Maberry

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Personal Transaction Policy

Published August 28th, 2023 by Will Maberry

To add a personal transaction in Scenic Connect, add it just like any other transaction with these two changes: For commission amount put “$0”  In the comments section, make a note that “this is a personal transaction”. There is no limit to the number of personal transactions you may have. The policies below will prevail when you have a personal tra

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Welcome To Helpjuice (2min video)

Published December 20th, 2022 by Will Maberry

Welcome to Helpjuice! This is a sample article we wrote for your to better try Helpjuice's Article Editor.  Quick 65 second intro to Helpjuice Your browser does not support HTML5 video. What is Helpjuice? Helpjuice is a super powerful knowledge base that is very simple and customizable.  Why do people use Helpjuice? The top three reasons people choo

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Step 9: Seller Follow-Up

Published March 10th, 2025 by Will Maberry

Maximizing Seller Communication and Market Awareness A crucial step in maintaining strong relationships with sellers is ensuring that you have scheduled follow-up calls after they receive automated Seller Reports from Scenic Connect. These reports are distributed on the 1st and 15th of each month. If you launch a listing 2-3 days before either of th

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For Sale Signs

Published September 26th, 2024 by Will Maberry

Scenic Sotheby's International Realty covers the fabrication cost of all standard branded for sale signs, as well as all neighborhood specific for sale signs, and coordinates their production, installation, removal, and storage with Boardwalk Designs, based out of Lynn Haven. Agents pay an up-front installation and removal fee, which varies by the s

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Email

Published March 1st, 2025 by Will Maberry

Purpose and Scope Team members are provided with an @scenicsir.com email account, hosted on Google Workspace Business Plus. This system is intended for official company business related to real estate sales and directly associated activities. Acceptable and Unacceptable Use Email use must align with legal, ethical, and professional standards. The fo

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Login to ActivePipe

Published March 2nd, 2023 by Will Maberry

There are two ways to login to ActivePipe. Login to ActivePipe via SIR Access If you're logged into Chrome with your scenicsir.com credentials, you should see the destinproperties.com Bookmarks folder in the Bookmarks Bar. Click this folder and then click on SIR Access in the menu that appears. Login to SIR Access using your sothebysrealty.com crede

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Office Printers

Published June 14th, 2024 by Will Maberry

All of our office locations are equipped with Sharp MX-5071 multi-function devices to provide a consistent user experience wherever your business takes you. The Email function will enable you to scan documents to email as PDFs. Insert the sheet(s) into the feeder tray on top of the printer. Press the Home button on the control panel, then select “Em

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Open Houses

Published March 1st, 2025 by Will Maberry

To create a professional and engaging experience for visitors, we recommend the following best practices when hosting an open house: Professional Appearance & Branding: Wearing a name tag and having business cards readily available helps create a welcoming and professional presence. Community Compliance: Always be mindful of community regulation

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Customer Newsletter

Published September 26th, 2024 by Will Maberry

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Technology Use Policy

Published March 1st, 2025 by Will Maberry

Company-provided technology is for business purposes. Unauthorized software downloads or modifications are not permitted. Employees must adhere to IT security protocols, including password protection and secure access measures.

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Sending ActivePipe Emails to ECAR Google Groups

Published February 15th, 2023 by Will Maberry

In order to send an email to an ECAR Google Group, the email must originate from the email address that is subscribed to the group. Email marketing pieces cannot be sent directly to an ECAR Google Group from ActivePipe. Your ActivePipe account uses a coded email address that cannot be subscribed to the groups. In order to send an email marketing pie

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Prominence Change of Ownership

Published November 8th, 2023 by Will Maberry

Elizabeth “Eli” WalkerProminence POADirect 850.622.6222  Ext 20988 Elizabeth.Walker@fsresidential.com 13220 Panama City Beach PkwyPanama City Beach , FL 32407 Eli is the administrator for Prominence Property Owners Association. She handles the changes of ownership, welcoming new owners, and she is the first point of contact for the POA. Whenever you

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Commission Payments

Published September 20th, 2024 by Will Maberry

Commissions are typically processed twice weekly. Checks received by 3pm on Monday will typically be paid by Wednesday morning. Checks received by 3pm on Wednesday will typically be paid by Friday morning. You will receive a breakdown of the commission calculation via email to approve prior to payment. Payments are made via direct deposit using the

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Conference Rooms

Published March 1st, 2025 by Will Maberry

Conference rooms are available for team members to use on a first-come, first-served basis. To reserve a conference room, add it to your event in Google Calendar. This will block the room for your scheduled time and prevent double booking. We recommend adding 15 minutes before and after your meeting to allow time for setup and to avoid overlapping w

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Anti-Discrimination & Harassment Policy

Published March 1st, 2025 by Will Maberry

Policy Statement Scenic Sotheby's International Realty is committed to maintaining a workplace free from discrimination, harassment, and retaliation. We uphold a strict zero-tolerance policy against any form of discrimination or harassment based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, gen

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BoomTown Buyer Lead Welcome Email Video

Published May 14th, 2025 by Will Maberry

Recording a Buyer Welcome Video for BoomTown Video is a powerful way to connect with new buyer leads, offering a friendly introduction and building trust from the very first interaction. When used in BoomTown’s automated Buyer Lead Welcome Email, a personalized video allows you to stand out and make a memorable impression. We recommend recording thi

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Setting Up the Okta Verify App

Published October 30th, 2025 by Will Maberry

Okta Verify is the multi-factor authentication (MFA) app used by Sotheby’s International Realty to securely access company systems, including the Sotheby’s International Realty Access website. This guide will walk you through how to download, set up, and confirm Okta Verify on your device. You’ll Need Before you begin, make sure you have: Your mobil

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Office WiFi

Published June 14th, 2024 by Will Maberry

While at one of our office locations, connect your devices to the WiFi network. The network will either be called “Scenic” or “Scenic Sotheby's” but no matter the case, the password will always be the word “extraordinary” in all lower case.

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Custom Branded Virtual Background

Published November 11th, 2024 by Will Maberry

Create a custom branded virtual background for use with Zoom, RingCentral and BombBomb in Design Vault. From the Chrome web browser on your computer, click on destinproperties.com Bookmarks and then SIR Access. Login to your SIR Access account. New team members can find their username and password on their Credentials Google Doc found in Google Driv

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Compensation & Commission Structure Policy

Published March 1st, 2025 by Will Maberry

Staff Employee Compensation Salaried or hourly wages determined based on role, market standards, and experience. Eligible for company benefits, including health insurance, PTO, and performance-based bonuses. Agent Commission Structure Commission percentages are determined based on production level, brokerage agreements, and company policies. Agents

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Errors & Omissions (E&O) Insurance

Published November 10th, 2025 by Will Maberry

Overview All licensed team members at Scenic Sotheby’s International Realty are required to maintain Errors and Omissions (E&O) insurance coverage. This policy provides protection against claims alleging mistakes, negligence, or omissions made in the course of providing professional real estate services. Monthly Premium Each team member contribu

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Flowcode

Published September 20th, 2024 by Will Maberry

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Code of Ethics Policy

Published March 1st, 2025 by Will Maberry

All real estate agents representing Scenic Sotheby's International Realty are expected to uphold the highest ethical standards in their professional conduct. Agents must adhere to principles of honesty, integrity, and transparency in all dealings with clients, colleagues, and the public. Agents shall: Provide accurate and truthful information in all

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XpressDocs

Published September 20th, 2024 by Will Maberry

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Relaunch a Listing

Published February 17th, 2023 by Will Maberry

Before you get to the point at which you would like to relaunch a listing in MLS and in Scenic Connect, it is important to first determine what you would like to achieve. I would like to reset the cumulative days on market (CDOM) in MLS to 0. In order to reset the CDOM in MLS to 0, you must cancel the listing and it must remain off market no fewer t

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Form Submission for Another Agent

Published March 23rd, 2023 by Will Maberry

Did you receive a BoomTown inquiry that includes a form submission for another agent? If you received a BoomTown email notification with [INQUIRY] in the subject line and the message appears to be a form submission from another website, intended for another Scenic Sotheby's International Realty agent, there's no need for concern. Agents who operate

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Compensation Plans

Published September 22nd, 2023 by Will Maberry

Royalty Fee All Scenic Sotheby’s International Realty revenue, including from bonuses, referrals and personal transactions, are subject to the 6% Sotheby’s International Realty brand royalty fee, taken off the top prior to any split between you and Scenic Sotheby’s International Realty. All commissions, including bonuses and referrals, must be paid

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Marketing Team

Published September 20th, 2024 by Will Maberry

The Scenic Sotheby's International Realty marketing team: Adam Pfaff, Realtor®Vice President of Marketing 817.913.1873 adam.pfaff@scenicsir.com   Beth HendricksDirector of Marketing 850.226.0756 beth@scenicsir.com   Tina NewellVisual Marketing Manager 850.225.8481 tina.newell@scenicsir.com   Isabelle VaughanMarketing Coordinator 703.595.3123 isabell

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Company History

Published March 31st, 2023 by Will Maberry

The story of how a local company became part of an international brand is rooted in big dreams, focus and perseverance. When Destin Real Estate Company was founded in 1998, it employed just two people — one of whom was owner Blake Morar — and lacked its own systems, processes or even facilities. What Morar had, though, was a small group of determine

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Step 5: Use the Blueprint Tracker

Published September 26th, 2024 by Will Maberry

Click here to watch a 16:18 instructional video.

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Crexi

Published September 20th, 2024 by Will Maberry

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Dash

Published September 20th, 2024 by Will Maberry

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Agent Affiliation Incentive

Published December 13th, 2023 by Will Maberry

Did you have a great experience with a co-broke agent during a recent transaction? Can you see this agent in signature Sotheby's International Realty blue? If so, we encourage you to bring this agent to our attention by sending Wes Madden and Will Maberry an email or text. From there, the following will take place. We'll perform an analysis of that

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Google Calendar for Desktop

Published September 20th, 2024 by Will Maberry

Click here to watch a 03:33 demo video. When adding a conference room to your events, we recommend adding at least 15 minutes to the beginning and end of your event. When a conference room has been reserved for back-to-back meetings, this additional time helps accommodate for setup and meetings that may run long, and allows our Front Office Managers

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Phone Duty

Published February 28th, 2025 by Will Maberry

Agents are assigned weekly phone duty in alphabetical order by first name. The second prompt in the office call menu, which connects callers to the agent on duty, will be directed to the assigned agent’s cell phone from 8:00 AM Monday to 8:00 AM the following Monday, unless a different schedule is arranged in advance. If an agent cannot cover their

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Office Use

Published February 28th, 2025 by Will Maberry

Our office hours vary, but you are welcome to use the office at any time. You have been provided a key and a unique security system code, which may be used at all office locations. If you are in the office outside of regular hours or when staff is not present, you are responsible for securing the premises before leaving. While in the office outside

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iPhone Contacts Setup

Published September 20th, 2024 by Will Maberry

This 01:20 demo video will guide you through the process of adding your scenicsir.com Google Workspace account to the Contacts app on your iPhone. Click on the Settings app. Scroll down until you find Contacts. Click Contacts. Click on Accounts. Click on Add Account. Click on Google. Click Continue. Select your scenicsir.com account from the list. I

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Vacationing

Published February 28th, 2025 by Will Maberry

Agents are encouraged to plan vacation time whenever it works best for them. If an agent will be unavailable to take calls or respond to emails for an extended period, it’s a good idea to arrange for a colleague to cover critical business matters. To ensure a smooth transition, agents should share their coverage plans with our staff, including who w

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Step 3: Focus on 6 Things

Published September 26th, 2024 by Will Maberry

Click here to watch a 02:53 instructional video.

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Software

Published March 1st, 2025 by Will Maberry

We are committed to ethical and lawful use of all software and digital tools provided for business purposes. As most of our software is cloud-based, we recognize the importance of proper access, security, and compliance with licensing agreements. The following principles guide our responsible software use: Authorized Use Only Only use software that

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Recommended Apps

Published June 14th, 2024 by Will Maberry

The following apps are designed to maximize access to the features of your @scenicsir.com Google Workspace account. They can be downloaded from the App Store on your iOS devices, or from the Google Play Store on your Android devices. Gmail Google Calendar Google Drive Chrome When prompted, login to your @scenicsir.com Google Workspace account. View

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Chrome App for iPhone

Published September 20th, 2024 by Will Maberry

Click here to watch a 01:35 video demo.

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Step 2: Prepare for Property Preview

Published March 31st, 2023 by Will Maberry

If during your pre-listing interview you determined that the seller(s) can be present at the property preview and are able to receive mail prior to the property preview – or – the seller(s) cannot be present at the property preview but are able to receive mail prior to your follow-up phone call, send them a pre-listing package. This package should i

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Step 6: Use the Listings Balance Sheet

Published September 26th, 2024 by Will Maberry

Click here to watch a 07:53 instructional video.

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Equal Employment Opportunity Policy

Published March 1st, 2025 by Will Maberry

Policy Statement Scenic Sotheby's International Realty is committed to ensuring equal employment opportunities for all individuals, regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable f

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Misplaced Question Mark

Published March 23rd, 2023 by Will Maberry

Do you see a question mark at the beginning of an email a BoomTown lead responded to? If so, fear not! This is likely the result of a known bug with iOS users when the version of iOS on their iPhone or iPad is out-of-date. When these users respond to an email sent to them from BoomTown, a question mark will be added to the beginning of your original

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Sales Meetings

Published February 28th, 2025 by Will Maberry

Sales meetings are a valuable opportunity to stay informed and connected with the team in the most efficient way possible. Sales meetings are held every Tuesday at the Walton Area Chamber of Commerce, located at 63 South Centre Trail, Santa Rosa Beach, FL 32459. They begin promptly at 8:15 AM and typically end by 9:30 AM, unless a special presentati

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Outbound Referral Payments

Published September 20th, 2024 by Will Maberry

When paying an outbound referral, we encourage you to request that the title company cut a check for the referral amount directly to the referring brokerage. When adding a transaction to Scenic Connect that involves an outbound referral, it is important that you add that referral to the transaction. When you do so, payment instructions will be added

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Dress Code Policy

Published March 1st, 2025 by Will Maberry

Employees are expected to present themselves in a professional manner. Business casual attire is required during office hours and client interactions. Special event dress codes will be communicated as needed. Any exceptions must be approved by management.

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Google Drive App Install and Setup

Published June 14th, 2024 by Will Maberry

Using the Chrome web browser, you can access Google Drive either by clicking on “Apps” in your bookmarks bar, or by clicking the Google apps tile in the upper right-hand corner of the screen when viewing apps such as Gmail or Google calendar, to the left of the Scenic Sotheby's International Realty logo and your headshot. When you open a file stored

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Rela

Published September 20th, 2024 by Will Maberry

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Core Values

Published March 31st, 2023 by Will Maberry

Our core values are are derived from the seven decisions that determine personal success, written about by Andy Andrews in his book, "The Traveler's Gift." The book is required reading for all Scenic Sotheby's International Realty team members. If you didn't receive a complimentary copy during your hiring process, please request one immediately. We

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BoomTown Web Lead Cheat Sheet

Published September 20th, 2024 by Will Maberry

Click here to view our BoomTown Web Lead Cheat Sheet.

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Finance Team

Published March 31st, 2023 by Will Maberry

The Scenic Sotheby's International Realty finance team: Jeff WardaController 850.585.1853 jeff@scenicsir.com  

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Back at You!

Published September 20th, 2024 by Will Maberry

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Step 5: Convert Prospective Buyers to Committed Buyers

Published October 12th, 2023 by Will Maberry

On the day of your scheduled meeting, ensure you have prepared the following materials: Buyer Brokerage Agreement Printed and Bound Cloud CMA Buyer Tour Packets with Pens Printed Ninja Buyer Process Scenic Life – If you plan to present them with a Buyer Package during this meeting, you can refer to the copy contained in the package. Otherwise, the d

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Invoicing

Published September 20th, 2024 by Will Maberry

Agents can expect to receive invoices via Scenic Connect for the expenses below at the following intervals: Annually Optional – DocuSign (Manually invoiced upon service renewal.) Optional – Popl (Manually invoiced upon service renewal.) Monthly ActivePipe Errors & Omissions Insurance XpressDocs Printing & Postage (Manually invoiced.) Optiona

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Employee Classification Policy

Published March 1st, 2025 by Will Maberry

Overview Scenic Sotheby's International Realty employs both staff employees and independent contractor agents, each classified based on their role, responsibilities, and applicable legal definitions. Employee Status Staff Employees: W-2 employees eligible for company benefits, a structured salary or hourly wage, and subject to direct supervision. In

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Supplies

Published March 1st, 2025 by Will Maberry

Team members may use paper, letterhead, notecards, envelopes (business, catalog, and notecard), presentation covers, and presentation folders (bi-fold and tri-fold) at no cost for daily work needs. If you need more than the usual amount of these supplies, please inform our staff in advance. This helps ensure that everyone has access to what they nee

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License & Continuing Education Policy

Published March 1st, 2025 by Will Maberry

All real estate agents must maintain an active real estate license in good standing as required by state law. Agents shall: Ensure timely renewal of their license and comply with all state-mandated requirements. Complete required continuing education (CE) courses to stay informed on industry regulations, best practices, and market trends. Provide do

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Outgoing Mail Services

Published September 20th, 2024 by Will Maberry

Our Front Office Managers provide outgoing mail services for individual letters, large envelopes and small packages with discounted postal rates provided by Stamps.com. You will receive an invoice via Scenic Connect for postage. For mass letter mailings, "NetStamps" can be requested. NetStamps can be purchased by the sheet and each sheet includes 25

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In Remembrance

Published September 26th, 2024 by Will Maberry

Ridge Nye Ridge joined the company in 2008 and passed on April 21, 2012 after a two-year battle with ALS – also known as Lou Gehrig's Disease. Not only was Ridge a real estate agent, he was a comedian, sailboat captain and avid music lover. We honored Ridge's memory by dedicating the original conference room at our Blue Mountain Beach office to him

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Step 3: Nurture Prospective Buyers

Published October 12th, 2023 by Will Maberry

We recommend you take these additional steps to ensure your prospective buyers are properly nurtured. Add the appropriate Best Fit Lead and/or Coming Soon Recipient tags to their BoomTown lead profile. Click here for a detailed explanation of how these tags work. Add the Niche Magazine Recipient and/or Printed Market Report Recipient tags to their B

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Chrome Web Browser Install and Setup

Published June 14th, 2024 by Will Maberry

The company is able to manage the Chrome web browsing experience for users signed into the application with their Scenic Sotheby's International Realty Google Workspace accounts, providing quick access to company resources hosted online. If you're not already using the Chrome web browser, we recommend you visit this page and follow the download and

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Step 6: Add New Listing to Scenic Connect

Published April 5th, 2023 by Will Maberry

Login to Scenic Connect and click Add New Listing. Click here to watch a video demo. Upload the signed Listing Agreement and Registration of Non-MLS Form to Scenic Connect. Click here to watch a video demo. Upload your preview photos to Scenic Connect. Click here to watch a video demo. Select and arrange your preview photos in Scenic Connect. Click

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Step 5: Conduct Listing Consultation

Published April 5th, 2023 by Will Maberry

In-Office Print the Ninja Selling Listing Consultation Step 2 Worksheet. From the  Step 1 Worksheet you completed during the property preview, copy the necessary responses onto the Step 2 Worksheet. Make sure you have a pen on you. Alternatively, you may create a custom page in Cloud CMA to type these responses into. At least 15 minutes prior to you

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Step 4: Prepare for Listing Consultation

Published April 5th, 2023 by Will Maberry

Prepare an ABC Repair List for the property using the template in Design Vault. For items that visually impact the property, consider contacting your preferred repair person and ask that they provide you with a rough quote and estimate of time to complete the work. Establish this prior to contacting your preferred photographer and/or videographer. C

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Step 1: Acquire New Prospective Buyers

Published September 1st, 2023 by Will Maberry

In accordance with Ninja Selling principles, we recommend that you have at least one active lead in BoomTown for every $1,000 you plan to earn. Below are ways in which you may consider acquiring new prospective buyers. In-Person Host open houses. Click here to view our best practices. Become an active member in local civic and charitable organizatio

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FlexMLS Profile

Published September 26th, 2024 by Will Maberry

When logged in to your FlexMLS account, click on your initials in the upper right-hand corner and click on “My Profile.” Click on “My Names” and update the details listed below. Click “Next” at the bottom of the page once complete. Update your Marketing Name as needed. Select your Designations as needed. Update Display Options as needed. Click on “M

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Vacation Rental Companies

Published February 21st, 2025 by Will Maberry

AvantStay Kayla Burleson 30A Escapes Luxury Vacation Rentals 30A Escapes Luxury Vacation Rentals focuses on properties along 30A, south of Highway 98 from Dune Allen to Inlet Beach. Stephanie Roberts (850) 708-2211 View Digital Assets 30A Luxury Vacations 30A Luxury Vacations focuses on properties from Grayton Beach to Inlet Beach, south of Highway

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Xink

Published September 20th, 2024 by Will Maberry

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Harassment

Published February 26th, 2025 by Will Maberry

Commitment to a Respectful Workplace We are committed to maintaining a workplace where everyone is treated with dignity and respect. Harassment of any kind is strictly prohibited. This includes harassment based on age, ancestry, color, marital status, medical conditions, disabilities, national origin, race, religion, sex, gender identity or orientat

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Chrome for Desktop

Published September 20th, 2024 by Will Maberry

Click here to watch a 02:27 video demo.

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BoomTown Subdomain Testimonial Widget

Published November 11th, 2024 by Will Maberry

A widget is created for agents in their Testimonial Tree account during onboarding for display on the main page of their BoomTown subdomain. If you accidentally delete this widget, you can follow these instructions to recreate it. From the Chrome web browser on your computer, click on destinproperties.com Bookmarks and then Testimonial Tree. Login t

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Brightcove

Published September 20th, 2024 by Will Maberry

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iPhone Camera Optimization

Published September 20th, 2024 by Will Maberry

This 00:54 demo video will guide you through the process of adjusting the Camera settings on your iPhone to produce photo files that are most compatible with our platforms. Click on the Settings app. Scroll down until you find Camera. Click on Camera. Click on Formats. Select Most Compatible. The High Efficiency format often produces unpredictable r

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Observed Holidays

Published February 13th, 2023 by Will Maberry

Our offices will be closed in observance of the following holidays: New Year's Day Martin Luther King Jr. Day Memorial Day (last Monday in May) Independence Day Labor Day (first Monday in September) Veterans Day Thanksgiving Day Day After Thanksgiving Christmas Eve Christmas Day Holiday Observance Schedule If a holiday falls on a weekday, it will be

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Safety

Published March 1st, 2025 by Will Maberry

Your safety is a top priority. Stay alert and follow these guidelines to minimize risks: Showing Precautions Always meet new clients at the office first. Have prospective buyers pre-qualified by a loan officer early on to confirm their credibility. Use the Forewarn app provided to you at no additional charge by the Florida Association of Realtors to

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Auto Insurance

Published September 20th, 2024 by Will Maberry

Employees of or 1099 self-employed independent contractors affiliated with Scenic Sotheby's International Realty who use their vehicle in the course of business are asked to update their auto insurance policies to add Scenic Sotheby's International Realty as an additional insured or as an additional interest. At minimum, your coverage levels should

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Independent Contractor Agreement Policy

Published March 1st, 2025 by Will Maberry

Real estate agents affiliated with Scenic Sotheby's International Realty operate as independent contractors, not employees. As such, agents: Are responsible for managing their own business activities, including scheduling, marketing, and client interactions. Must comply with all contractual obligations outlined in the Independent Contractor Agreemen

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Scenic Social

Published September 25th, 2024 by Will Maberry

Our marketing department offers a subscription-based social media management program. The program includes three tiers that offer a variety of posting frequencies, content customization, and fee structures. Autoflow $75 per month plus $45 one-time connection fee posts to Facebook and Instagram We put our posts on your pages. This means you get all e

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Qwilr

Published September 20th, 2024 by Will Maberry

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iPhone Contacts Card

Published September 26th, 2024 by Will Maberry

Click here to watch this 04:00 demo video. Download your headshot to your phone's camera. Open Google Drive app. Select Files in bottom right. Select Shared Drives in top right. Open Marketing Shared Drive. Click on Headshots. Click on 500 x 500. Open your headshot. Press and hold on your headshot to display the Save to camera roll prompt. Click OK.

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Confidentiality & Data Protection Policy

Published March 1st, 2025 by Will Maberry

Employees are responsible for safeguarding confidential information, including client data, business strategies, and proprietary company information. Employees must follow the company’s data security guidelines, including using encrypted communication where required, locking devices when unattended, and reporting security breaches immediately. Emplo

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Step 2: Qualify Prospective Buyers

Published October 12th, 2023 by Will Maberry

The steps you take to qualify a prospective buyer may vary based on how they're acquired. You're likely to begin qualifying a prospective buyer you meet in person immediately, whereas those acquired online will need to be qualified after the fact. We recommend you qualify prospective buyers using LPMAMA, a tried-and-true buyer script intended to str

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Non-Discrimination

Published February 26th, 2025 by Will Maberry

Scenic Sotheby's International Realty is an equal opportunity employer and its team members are prohibited from discriminating on the basis of race, color, sex, sexual orientation, age, religion, national origin, family, or handicap status. Furthermore, our team members are expected to abide by and conduct themselves in accordance with the Fair Hous

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Helpjuice Article Editor (WOW)

Published December 20th, 2022 by Will Maberry

With the Helpjuice editor, you can attach images, and edit them on-the-fly with our advanced image editor.  Example below : We support the 'basics' such as tables, text formatting and all the other standard features you'd expect.  Some of the cool features our users love are such as Accordians/Tabs (see below), Article History (click on the top-righ

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ListSync

Published September 20th, 2024 by Will Maberry

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Hiring & Onboarding Policy

Published March 1st, 2025 by Will Maberry

Equal & Fair Hiring Practices Scenic Sotheby's International Realty follows a structured and objective hiring process to ensure all candidates are evaluated based on qualifications, skills, and business needs. Recruitment Process Job openings are publicly posted and clearly outline responsibilities, qualifications, and compensation structure. Ba

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Team Agent Hiring Process

Published January 4th, 2024 by Will Maberry

If you're a single agent thinking about starting a team, or an existing team leader interested in expanding your team, it is important that you fully understand the details of this commitment and follow the process laid out below to bring your new team agent on board. Before you begin your search for a team agent, or if you already have a candidate

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Personal Devices

Published March 1st, 2025 by Will Maberry

The company does not provide computers, phones, or other personal devices to agents and their team members. Agents and their team members are responsible for obtaining, maintaining, and repairing their own technology and equipment. To assist with technology needs, the company has arranged an exclusive IT support subscription with 30A Nerds. This ser

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Example of logins

Published December 20th, 2022 by Will Maberry

Below is a list of our logins to our platforms.  Platform Username Password Google.com admin password

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Social Media

Published March 1st, 2025 by Will Maberry

Overview This policy outlines the guidelines for using social media. It applies when you identify yourself as part of Scenic Sotheby's International Realty (beyond incidental mentions in personal posts). Social media includes, but is not limited to, platforms such as Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and blogs. General Expe

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Step 1: Conduct Pre-Listing Interview

Published March 31st, 2023 by Will Maberry

Before conducting your listing interview phone call, print the Ninja Selling Pre-Listing Interview Worksheet. This can be found in Google Drive > Shared Drives > Listing Presentation Materials. Make sure you have a pen on you. Follow the process laid out in the worksheet. After your phone call is complete, send the seller(s) a Pre-Listing Inte

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Invalid Token Error

Published October 24th, 2023 by Will Maberry

If you received an error message from Cloud CMA that reads, “The token you provided is invalid.” we recommend you follow the steps laid out below: Log-out of Cloud CMA. In your Chrome web browser, click on the three-dots to the right of your headshot in the upper right-hand corner of the screen, to the right of the address bar, and click on Settings

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Retaliation

Published February 28th, 2025 by Will Maberry

No Retaliation Our company does not allow retaliation against anyone who speaks up about discrimination or takes part in an investigation, hearing, or legal process related to discrimination. This means that no one can punish or mistreat you for reporting or opposing discrimination or harassment in the workplace. How to Report Retaliation If you bel

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Trendgraphix

Published September 20th, 2024 by Will Maberry

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Staff Time Off Requests

Published February 17th, 2023 by Will Maberry

Staff members must submit time off requests at least two weeks prior to the requested date(s) unless an unexpected need for urgent time off arises. Requests must be submitted via the Time Off Request Google Form. Prior to submitting the request, the staff member must take the following actions: Identify tasks and projects that will require attention

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Controlled Substances

Published March 1st, 2025 by Will Maberry

To maintain a professional and safe work environment, we have the following policy regarding drugs, alcohol, and tobacco: No drugs or alcohol may be used or present during any business dealings, such as meetings, property tours, open houses, and in-office work, by team members. If a team member is prescribed medication that may affect their ability

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Attire

Published February 28th, 2025 by Will Maberry

We believe personal style is important, and while we do not have a strict dress code, we expect team members to maintain a professional appearance. When in the office or representing our company at industry events, seminars, or conventions, dress should be neat and professional. Clothing that is worn out, wrinkled, or stained is not appropriate at a

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Leadership Team

Published March 31st, 2023 by Will Maberry

The Scenic Sotheby's International Realty leadership team:   Blake MorarOwner, Principal BrokerTeam Leader, The Morar Group850.259.5944 blake@scenicsir.com   Chris AbbottOwner, BrokerTeam Leader, The Chris Abbott Group850.259.7069 chris@scenicsir.com     Wes MaddenOwner, BrokerChief Operating Officer850.830.7995 wes@scenicsir.com    

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Parking

Published March 1st, 2025 by Will Maberry

To ensure the best use of our parking facilities, please follow these guidelines: Blue Mountain Beach All east-facing concrete spaces south of the Nye Conference Room are reserved for customers. Team members may park in these spaces only when briefly stopping by the office or unloading supplies but must relocate their vehicle promptly afterward. The

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Operations Team

Published September 20th, 2024 by Will Maberry

The Scenic Sotheby's International Realty operations team: Will Maberry, Realtor®Vice President of Operations 850.217.6081 will@scenicsir.com   Michelle TaylorOperations Manager 303.818.9053 michelle.taylor@scenicsir.com   Amanda Morgan, Realtor®Referral CoordinatorOffice Administrator at Blue Mountain Beach & Seagrove Beach850.830.1668 amanda@s

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Presentation Suite

Published September 20th, 2024 by Will Maberry

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Ideal Agent Profile

Published March 31st, 2023 by Will Maberry

The six attributes below measure the profile of the ideal Scenic Sotheby's International Realty agent or team member: Ethics At Scenic Sotheby’s International Realty, agents are expected to conduct themselves in accordance with the absolute highest standards of personal integrity and professional ethics. The ideal agent shares concern for the well-b

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Agent Admin Role

Published March 9th, 2023 by Will Maberry

While the role and responsibilities of an agent admin may vary from one agent or team to the next, the following policies should be adhered to by all agents and their admins at Scenic Sotheby's International Realty. Unlicensed Agent Admins The Florida Real Estate Commission (FREC) lists specific activities that may be performed by an agent's unlicen

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Walk-Ins

Published February 28th, 2025 by Will Maberry

Agent Availability Front desk staff will track which agents are available each day. Agents must inform front desk staff when they are available. Agents in the office who do not wish to be disturbed should notify the front desk staff. Any agent physically present in the office is eligible to receive leads. Lead Rotation Process The first agent to arr

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Google AdWords

Published September 20th, 2024 by Will Maberry

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Send and Receive Faxes

Published August 4th, 2023 by Will Maberry

Agents and their admin assistants do not have individual capability to send and receive faxes using the platforms provided by Scenic Sotheby's International Realty. However, each staff member can send and receive faxes electronically via their RingCentral applications. Agents and their admin assistants can share our main fax line with customers. Whe

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Step 8: The 1-3-5 Process

Published September 26th, 2024 by Will Maberry

Click here to watch an 18:08 instructional video.

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Photos & Videos

Published September 25th, 2024 by Will Maberry

The following photographers and videographers have agreed to deliver services in accordance with our brand standards. Each has been given vendor access to Scenic Connect which enables them to load high resolution photography and video links directly to your listings in Scenic Connect. At minimum, residential listings require 10 photos to qualify for

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Step 4: Prepare to Convert Prospective Buyers to Committed Buyers

Published October 12th, 2023 by Will Maberry

When your prospective buyers indicate that they're ready to look at properties, have you preview properties for them, or repeatedly ask due diligence questions, we recommend that you schedule a Buyer Brokerage Consultation to review the buying process and present them with a Buyer Brokerage Agreement. Like a listing consultation, this meeting can be

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Step 7: Photography and Videography

Published April 5th, 2023 by Will Maberry

Photography The photographers available for selection in Scenic Connect are all those on our preferred list who have agreed to abide by our Photography Guidelines. If you wish to work with a photographer not on our list, they must first be vetted by our marketing department. The photographers on our preferred list are expected to load one set of hig

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Step 8: Activate Listing

Published April 5th, 2023 by Will Maberry

Conduct your final review of the listing. During your final review, we recommend you do the following: Submission of photos triggers a Media Upload - Pending Marketing Review task in Scenic Connect for our Listing Coordinator to perform. After a satisfactory review, the listing status will change from Draft to Good to Launch, and a Request Listing A

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Gmail App for iPhone

Published September 20th, 2024 by Will Maberry

Click here to watch a 02:36 video demo.

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Metro Market Trends

Published September 20th, 2024 by Will Maberry

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Niche Magazine

Published September 25th, 2024 by Will Maberry

Niche is our semi-annual company listing and lifestyle magazine. Each agent is eligible to have 100 copies sent to contacts tagged as “Niche Magazine Recipient” in BoomTown each issue at no cost. Additional copies may be sent for a fee set with the release of each issue. Complimentary copies of Niche are available at each office to take and make ava

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Voicemail

Published June 14th, 2024 by Will Maberry

Before you record your voicemail message, confirm that your pronunciation of “Sotheby's” is correct. Watch this brief video for the proper pronunciation. When referring to our company, it's important that you say our company name in its entirety – Scenic Sotheby's International Realty – to comply with our brand standards. “Sotheby's” refers to the a

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Listing Relaunch Process

Published March 27th, 2026 by Will Maberry

This guide outlines three distinct strategies for taking a listing off market and reintroducing it, depending on your objective and the listing’s current Days on Market (DOM). Use Temporary Off Market when the seller needs a short pause without disrupting the listing agreement or marketing history. Use Hit the Hot Sheet when the goal is to generate

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Scenic Sotheby's International Realty is Northwest Florida's most innovative real estate team.

Destin at City Market Bayside
4495 Furling Lane, Suite 110
Destin, Florida 32541
(850) 231-6052

Blue Mountain Beach
3305 West County Highway 30A
Santa Rosa Beach, Florida 32459
(850) 231-6052

Seagrove Beach
4130 East County Highway 30A
Santa Rosa Beach, FL 32459
(850) 231-6052

30Avenue
12805 US Highway 98 East, Suite D201
Inlet Beach, Florida 32461
(850) 231-6052



© 2022 Emerald Coast Association of Realtors MLS. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information is deemed reliable but is not guaranteed accurate by the MLS or Scenic Sotheby's International Realty. Vendor Member number: 28178. Data last updated: 2022-12-20T23:59:24.9.
Vendor Member #28178.

© 2022 Central Panhandle Association of Realtors MLS. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information is deemed reliable but is not guaranteed accurate by the MLS or Scenic Sotheby's International Realty. Data last updated: 2022-12-21T00:03:54.887.

© 2022 Realtors Association of Franklin and Gulf Counties. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information is deemed reliable but is not guaranteed accurate by the MLS or Scenic Sotheby's International Realty. Data last updated: 2022-12-20T23:42:20.733.

© 2022 Navarre Area Board of Realtors MLS. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information is deemed reliable but is not guaranteed accurate by the MLS or Scenic Sotheby's International Realty. Data last updated: 2022-12-21T00:17:04.927.

© 2022 Scenic Sotheby’s International Realty. All rights reserved.
Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Scenic Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies.

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